• Elite Kicking Coaching was established in 2010 and has since been providing bespoke coaching to professional players, teams, schools and colleges



    Elite Kicking Coaching (EKC) is ran by Scott Sneddon and his aim is to provide highly specialised coaching for the integral niche of kicking within the game of rugby union.


    EKC uses a blend of theoretical concepts, teaching techniques and personal experiences to create a range of unique coaching programs.



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  • About Scott

    During his early career at Cardiff Blues Academy Scott realised there was a lack of specialist coaching in the game of rugby union. Frustrated by the situation Scott studied for an MSc in Coaching Science and gained his UKCC Level 3 Coaching award in order to fill this gap.


    After graduating Scott played for Cardiff RFC, Glamorgan Wanderers and Newport RFC during which he worked closely with the British & Irish Lions Kicking coach Neil Jenkins. This is when he began to pursue kicking coaching, assisting age grade teams within Wales as well as leading the coach development for the Cardiff Blues region.


    Scott relocated to the South East of England in 2014 and signed with Rosslyn Park (National One). He has forged an integral role within the club both as a player and coach for the First XV. Alongside this he continued to grow and develop Elite Kicking Coaching, recently fulfilling a long term ambition by training with Jonny Wilkinson, a world class kicker.


    In Summer 2017, Scott was offered the chance to fulfil a one of his ambitions by being offered his first professional coaching contract with the Hong Kong Rugby Union. He accepted a role National Skills and Kicking Coach with the HKRU XV's and Sevens programme. After being a part of the coaching team that has helped Hong Kong 7's win the Asian Games, Hong Kong XV's reach Rugby World Cup repechage in France, narrowly missing out to Canada for the last place in the 2019 RWC in Japan.


    In January 2019, Scott was promoted to Attack & Skills Coach for the HKRU and the newly formed South China Tigers, who compete in Global Rapid Rugby.


    Scott combines his role at the HKRU with the Head Coach role at Kowloon Rugby Club whilst studying for his Level 4 with the Welsh Rugby Union.

  • What sessions we offer ...

    We tailor each session depending on the players needs, offering elite coaching across punting, drop kicks, goal kicking and game related kick types.


    Each session includes the integral elements to perform accurately and consistently. Coaching a combination of technique development, feel, distribution of body weight, ball positioning and mental resilience through Traditional and Differential ways of learning.


    We offer the following session formats;

    Online kicking review and development plans

    Interactive kicking sessions and reviews online. Immediate feedback between player and coach

    Kick/Run/Exit Strategies

    Developing team kicking strategies which builds on existing team capabilities

    1 to 1 Sessions

    Personalised focused development whether you're a passionate amateur or professional

    Small groups

    For groups of 2 to 4, ideal for all positions

  • Get in contact ...






    +852 6403 5361

    What's App

    +44 7795437106


    Currently based in Hong Kong. Happy to travel.




    Elite Kicking Coaching


  • What players think of my coaching ...

    We have long standing relationships with many of our players, true testament to the service we provide and the commitment we make to ensure they achieve excellence

    Cardiff Blues

    Scott is an excellent resource for players looking to improve kicking skills, performance and analytical skills.

    Scott is extremely energetic and also possesses excellent communication abilities and understanding of the game of rugby, therefore effectively challenging the way you assess your own game.


    Thank you Scott, a job well done!


    Nicky Edmonds

    Wellington College

    I approached Scott for some advice regarding goal kicking - specifically in respect of both ball/body positioning and focus/power techniques. Scott's teaching methods were analytical, methodical and pragmatic and have resulted in a significant increase in my long term success rates.


    A worthwhile and enjoyable experience


    Many thanks


    Dylan Moss

    Harrodian School

    My son Tommaso, age 16, plays scrum half and quickly realized that kicking is a key part of the game.

    Scott combines the rare ability of teaching all kicking techniques clearly and simply, demonstrating what he is explaining (top class kicker!) and making training sessions fun and dynamic.


    For anyone looking to seriously improve their kicking game, I couldn’t recommend more Scott!


    Fabio Castaldi